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YES has a big cushion against reduced advertising.
The cuts are a response to the reduced advertising revenue, she said.
Mr. Pruitt said the company was seeing a pronounced cyclical impact from the downturns in California and Florida, as the housing slump reduced advertising revenue.
WebMD's board is feeling pressure, as the company continues to flail in the wake of reduced advertising spending by drug makers and increased competition on the Web.
The limit on the day rate comes at a time when Newsweek, which is owned by the Washington Post Company -- and the rest of the weekly news magazines -- are getting significantly reduced advertising revenue compared with last year.
Primedia Inc., the publisher of magazines like New York and Seventeen, said its fourth-quarter loss widened to $608.3 million on expenses for writing down the value of acquisitions and reduced advertising spending.
Similar(48)
In particular, if the public TV overvaluates viewer utility, then it will tend to reduce advertising, which makes it more likely an equilibrium with "advertising-free" public TV.
It opened fewer new accounts after reducing advertising spending.
Counterintuitive as it may sound, don't reduce advertising simply because sales are slow, Mr. Nichols said.
The campaign has been trying to renegotiate its contract with Riverfront Media to reduce advertising spending.
This, the company hopes, will reduce advertising costs, overheads and stock.
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CEO of Professional Science Editing for Scientists @ prosciediting.com