Close, even chaotic general elections offer beaten parties the chance of a quick return to power – and, as Nick Cohen wrote in the Observer on Sunday, may reduce the slavish press loyalty to election winners, and likely election winners, which characterised the Blair and Thatcher eras.
Companies that service retail client accounts, large and small, will aggressively look to lower the cost of service delivery and provide their advisors with tools that will create brand loyalty and reduce the time needed for things like account updates and periodic reviews.
"Merchant-funded loyalty programs reduce the cost of supporting rewards fulfillment," Robertson says.
By consistently giving your audience the information they want at the moment they want it, marketers reduce the kind of clutter that costs a brand its audience loyalty.
In fact, some Scandinavian companies that have moved to reduce the standard working day from eight hours have reported increased levels of loyalty, motivation and innovation.
A more specific version of this is customer lock-in, where you find ways to tie down clients through loyalty programmes, reducing the ability of competitors to force your prices down.
Clinton's accomplishment, in both of his victories, was to retain the loyalty of black voters while reducing the Republican advantage among whites.
My view is the commercial benefits are wider – increasing customer insight, improving customer loyalty, improving reputation and reducing the risk of regulatory intervention.
The reduced consumer loyalty for pay TV providers was attributed to high prices and bad channel selection.
Some who reported doing this also felt reduced commitment and loyalty to their employers, that is, they experienced a break in the psychological contract between employer and employee [ 48, 49].
