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Is it time to implement the concept that has so successfully helped to reduce drink driving?
The findings may have significant implications for the design of countermeasures to reduce drink walking.
Illinois reversed a years-long ban on happy hours last month, allowing businesses to legally reduce drink prices and advertise specials.
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In 2009 Liam Donaldson, then the country's chief medical officer, proposed a 50p a unit minimum price on alcohol, which researchers at Sheffield University estimate could reduce drink-related deaths by 3,000 a year.
A PAHO study in 2008 estimated that on Thursday, Friday and Saturday nights in Mexico City a total of 200,000 people drove while drunk.A breathalyser blitz has helped to reduce drink-driving, says Luis Genaro Vásquez, the city's deputy attorney-general.
He added: "There is a considerable body of research which shows that reducing drink drive limits is effective in reducing drink-drive deaths and injuries.
What are the most effective interventions for: reducing drink driving?
Such an approach has shown great success in reducing drink-driving rates.
Of course, one would hope that most people who use the pub will be passengers, but to emphasise its responsibility to reducing drink-driving perhaps JD Wetherspoon should at least serve free soft drinks.
In the wake of the Kamien Pomorski tragedy, Bartlomiej Sienkiewicz, Poland's interior minister, said that the key to reducing drink-driving accidents was not so much the law but for people to take "personal responsibility" for their actions.
The findings of the present study contribute to the understanding of students' energy drink consumption and may guide university health professionals in developing programs designed to reduce energy drink misuse.
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