redirect towards

USAGE SUMMARY

"redirect towards" is a grammatically correct phrase and can be used in written English.
It means to change the direction or focus of something towards a specific target or goal. Example: The company decided to redirect their marketing efforts towards a younger demographic in order to expand their customer base.

✓ Grammatically correct

News & Media

Science

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

1 human-written examples

In this scenario and in the middle of the night, Goodfellow argued, the pilot would redirect towards the nearest safe airport.

Independent

Human-verified similar examples from authoritative sources

Similar Expressions

59 human-written examples

They were redirected towards India.

The Economist

Now his appetites seem unswervingly domestic, redirected towards gargantuan meals and soothing, mundane routines.

The Guardian - Books

Existing subsidies for preventing foreclosure should be redirected towards reducing principal.

The Economist

As far as possible, international aid should be redirected towards NGOs, Burundian civil society, the independent media and humanitarian needs.

The Guardian

Some of the £30m budgetudget will be redirected towards drama on BBC1, which currently has a budget of about £1bn.

The Guardian

Now, users of the app on their phone are being redirected towards Inbox rather than the normal Gmail.

Independent

I understood that money accumulated on the battlefield or in the marketplace could fairly be redirected towards higher aesthetic ends.

The New York Times - Books

At decreasing l-phenylalanine production metabolic control appeared to be redirected towards a limiting fructose-6-phosphate and phosphoenolpyruvate supply.

Biochemical Engineering Journal

The cuts mean local authorities' Camhs spending is increasingly redirected towards more serious cases of mental ill-health, at the expense of early intervention services.

The Guardian

Instead, they have allowed resources to be redirected towards the treatment system, with dramatic reductions in addiction, HIV infections and drug-related deaths.

The Guardian - Opinion

Expert writing Tips

Best practice

When describing strategic changes in business or marketing, use "redirect towards" to clearly indicate a shift in focus. For example: "The company decided to redirect its marketing efforts towards a younger demographic".

Common error

Be specific about what is being redirected and what the new target is. Instead of saying "We need to redirect," specify "We need to redirect our resources towards developing new technologies".

Linguistic Context

The phrase "redirect towards" functions as a prepositional phrase, typically used to modify a verb and indicate a change in direction or focus. As Ludwig AI suggests, it means to change the direction or focus of something toward a specific target or goal. This is evident in the example, where it describes changing the direction of the pilot.

Expression frequency: Very common

Frequent in

News & Media

67%

Science

29%

Formal & Business

4%

Less common in

Encyclopedias

0%

Wiki

0%

Reference

0%

Ludwig's WRAP-UP

In summary, the phrase "redirect towards" is a grammatically correct and commonly used prepositional phrase that signifies a change in direction or focus. As Ludwig AI confirms, it is frequently used in News & Media, Science, and Formal & Business contexts. Its versatility makes it suitable for various writing styles, though specificity in usage is recommended to avoid vagueness. Alternative phrases like ""divert to"" or ""shift toward"" can be used depending on the intended nuance. Understanding the appropriate context and register ensures effective communication.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

divert to

Focuses on physically changing the course or path.

re-channel to

Emphasizes the act of re-routing resources or efforts.

shift toward

Indicates a gradual change in preference or strategy.

reorient to

Highlights a fundamental change in perspective or direction.

turn toward

Implies a deliberate change in focus or attention.

aim at

Focuses on targeting a specific goal or objective.

point to

Suggests a specific direction or area of focus.

converge on

Emphasizes multiple elements coming together toward a single point.

steer toward

Implies careful guidance or navigation toward a destination.

funnel into

Conveys the idea of concentrating resources into a specific area.

FAQs

How can I use "redirect towards" in a sentence?

Use "redirect towards" to indicate a change in direction or focus. For example, "The organization decided to redirect its funds towards environmental conservation efforts".

What can I say instead of "redirect towards"?

You can use alternatives like "divert to", "shift toward", or "reorient to" depending on the context.

Is it correct to say "redirect to" instead of "redirect towards"?

While "redirect to" is also grammatically correct and often used, "redirect towards" emphasizes a direction or general aim, rather than a precise target.

What's the difference between "redirect towards" and "repurpose"?

"Redirect towards" implies changing the direction something is already going, while "repurpose" suggests giving something a new and different purpose altogether.