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Besides, he added, American consumers are used to seeing redesigned products every day.
The agency designed and redesigned products and logos, including credit cards for American Express and Shell Oil as well as the Merrill Lynch bull.
"These new products represent a tremendous opportunity and we will seize it," Mr. Zetsche said, adding that after three years playing defense by cutting costs and improving quality and productivity, he finally had a stable of new vehicles: nine new or redesigned products next year and 25 over the next 36 months.
Now, he said, his long simmering plans to remake the company's products were ready to come to fruition, with 9 new or redesigned products next year and 25 over the next 36 months.
"Steady and meticulous attention to new model launches, along with consistency in how we do them across the brand and the globe, are having a very positive effect on the initial quality of our all-new or redesigned products," Bennie Fowler, group vice president for global quality at Ford, said in a statement.
Finally, in order to verify its feasibility and validity, the proposed method is applied to machine tool remanufacturing and it is proved that redesigned products can obtain the similar performance with new designed products.
Similar(52)
They are redesigning products to reduce costs not just by 10%, but by up to 90%.
Executives from South America visit their peers in Malaysia each quarter to swap ideas.The firm increasingly relies on local engineers to redesign products for local tastes.
Mr. Dach steered Wal-Mart toward setting energy-reduction goals, pushed some of its vendors like Procter & Gamble to redesign products to make them more environmentally friendly, and added more sustainable products, like fluorescent bulbs and concentrated detergent.
"The growing success of recycling and food waste collections – and the potential to redesign products to cut waste and boost reuse and recycling even more – mean there are few things more pointlessly parasitic on cash-strapped councils than incinerators," Kirby said.
Let us not forget that the vast majority of companies have people with that in mind and they are deeply frustrated by the fact that, in many cases, they have to redesign products or reapply for mutual recognition as it stands at the moment - that is a major step forward.
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