"The thing about doing any kind of redesign of something that well known," Ms. Fili said, "is that you have to keep at least one element so people can make the leap.
In New York, a redesign of ballots that had been widely considered hard to read and understand was passed by the State Assembly this year.
Goodby, Silverstein, part of the Omnicom Group, created a brand-image pitch carrying the theme "Adventures in Capitalism," as well as ads promoting the redesign of The Journal that included the new Personal Journal section and the addition of color to the newspaper.
Today, ahead of the start of the new year in many school districts, Google is launching a major redesign of Classroom that introduces a refreshed look and a number of new features for the teachers who use the service.
What's a custom meme, you ask? Adding Chat Rooms is part of a larger redesign of the app that is also coming out today that has several other new features.
Facebook wants that traffic, so today it rolled out a global redesign of mobile Pages that features details about local businesses, star ratings, and buttons to Like, Call, or Check-In to them up top.
As for other recent examples, the one that comes to mind is of course the decision by PepsiCo to abandon the extensive redesign of Tropicana packaging that was introduced only a month before.
At this point it's hard to be optimistic about companies engaging in the type of redesign that is needed in order for them to become sustainably effective.
An architect, Alan Abraham, then showed a potential redesign of the area that would connect the racecourse to the local railway station via a green walkway.
