Working with plastic recycler Centriforce, the UK retailer recycled 3,000 tonnes of soft plastics in 2012.
"All recycling technologies have been designed with large western recycling plants in mind," says Watts. "There is almost no equipment that is affordable enough for the informal recycling sector because no single recycler deals with enough waste to afford these large machines.
Waste2Aromatics, a Dutch-led project from tech company Biorizon, is working with a consortium of companies to convert the virgin wood fibre from recycled nappies, supplied by UK nappy recycler Knowaste, and other absorbent hygiene products (AHPs) into bio-aromatics – raw materials for the chemical industry.
You might be a top-notch recycler, but I'm willing to bet that you've never tried to recycle a book.
"I'm a big recycler and enthusiastic about growing things organically, but I always think about what I can do to change other people's minds and make my life more eco-friendly.
A recycler sends the box back to China, where it is pulped and turned into a new cardboard box.
Mr Kitagawa in Mie is a fanatical recycler.
In the meantime, all Babbage can recommend is that anyone needing to dispose of an old television set, an obsolete computer or even a refrigerator is to find a recycler who is an accredited member of one or other of the EPA's two voluntary certification schemes: E-Stewards and Responsible Recycling Practices (R2).
As a "dedicated recycler", Hayley Goodson, who lives near Duboce Park, is determined to take part in the experiment.
These larger microbes, which include foraminiferans, turbellarians, and polychaetes, frequently dominate benthic food chains, filling the roles of nutrient recycler, decomposer, primary producer, and predator.
To trace the circle travelled by metal as it makes its way through the global recycling economy, I arranged to follow some of Metal Management's Zorba to its Chinese recycler.
