That won't be easy, and manufacturing a recyclable package doesn't, of course, mean that it will be recycled.
The company has also cut back on food carrier bag use by 80% and helped its customers to recycle more packaging, Christmas cards, clothes and soft furnishings.
Consumers of these goods may or may not try to recycle the packaging, depending on many factors such as convenience and their understanding of what items may be recycled.
"It's like if you go to McDonald's and order a hamburger and then recycle the packaging, that's the most trivial thing you can do," he said.
Germany, which requires manufacturers to recycle their packaging, has more of the stuff than it could ever sell to the firms whose alchemy might turn it into something useful.
Plus, Blue Apron has launched a returns program for users to send back everything (the box, the cool-packs, the plastic and the paper) with a UPS return label, at which point the company will recycle the packaging for you.
But there's something deeply weird about that state imposing dress codes for picket lines: it's as if there were a law insisting that anyone who loots a TV during a riot must then properly recycle the packaging.
"Given that we can deliver molded fiber for the same or less than foam, it seems a no-brainer that industry would make the switch, and consumers would be thrilled to be able to recycle the packaging," Pio concludes.
Tired of seeing this type of plastic trash in and around the ocean, Stewart and Sustainable Surf's other co-founder Kevin Whilden started the Waste to Waves program, which aims to recycle styrofoam packaging back into new products -- most notably, surfboards.
Some producers pay a fee to organizations that collect and recycle the packaging.
