Lucasfilm, San Francisco, selected Big Spaceship, Brooklyn, N.Y., as its digital agency of record, handling online, mobile and social media assignments.
■ Regis University, Denver, named TDA_Boulder, Boulder, Colo., as agency of record, handling the creative and media parts of its account.
Those duties had been handled by another Interpublic agency, Foote Cone & Belding, New York, which continues as agency of record, handling assignments like credit cards.
Tri-Cities Community Health, Pasco, Wash., chose AMI Advertising Agency, Walla Walla, Wash., as agency of record, handling duties like advertising, public relations, media planning and placement and media relations.
Boehringer Ingelheim, Ridgefield, Conn., selected República, Miami, as its first cross-cultural advertising agency of record, handling assignments aimed at multicultural consumer groups like Hispanics.
American Laser Skincare, Farmington Hills, Mich., selected Doner, Southfield, Mich., part of MDC Partners, as agency of record, handling creative and media duties.
Toyo Tire, Cypress, Calif., chose Vitro, San Diego, as its agency of record, handling tasks that include creative development and production as well as media planning and buying.
And the Pennzoil-Quaker State International Corporation in Houston named Y.& R. Advertising as its international agency of record, handling television, radio and print campaigns in markets outside the United States.
The Starbucks Coffee Company in Seattle has named Wieden & Kennedy in Portland, Ore., as its agency of record, handling assignments to help support its retail business in North America.
