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Des and Mel, Richard and Judy, This Morning, Terry and Gabby - those shows are aimed at women at home with disposable income, and they're full of record advertising.
Despite record advertising spending last year, signs of a slowdown were evident by the fourth quarter, as seen in figures released yesterday by CMR, formerly Competitive Media Reporting.
Despite the record advertising revenues, this year only two networks, NBC and CBS, were expected by analysts and industry executives to make profits ($500 million and up to $250 million respectively).
The last seven episodes will almost assuredly continue the show's viewership streak for AMC, the network that carries it, and they may set another milestone, too — near record advertising rates for cable television for marketers vying for the limited commercial time still available.
During Pérez-Feria's celebrated tenure, People en Español enjoyed unprecedented growth, including year-over-year rate base increases, record advertising sales and numerous editorial and creative awards.
This would mean that at least some details of the record advertising spending expected for the 2012 election would be publicly disclosed online, making this information widely accessible for the first time.
Similar(54)
Tons of screens at the opening, set a "record," advertise their success the "number one movie in America!"–and hope that everyone interested sees it before word-of-mouth spreads.
Media strategists in both parties said that Mr. Obama's campaign would have enough money to run a break-all-records advertising campaign.
The company, based in Woburn, Mass., said in July that it was talking with the S.E.C. about recording advertising costs as they occur instead of spreading them out over several years.
The company, a maker of data-storage programs, said on Nov. 15 that it had been subpoenaed for a federal inquiry on how an AOL Time Warner unit recorded advertising sales.
There were Josie juice glasses and jigsaw puzzles and records (advertised on boxes of Kellogg's Frosted Flakes).
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com