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Just as railroad companies should have realized they were in the transportation business rather than the railroad business (and thus they missed the opportunity to get into the auto or air transportation business), media companies should recognize their business purpose is to connect their audience with products and services the audience desires.
As a result, there's been a rise in the number of SaaS companies going public, as these companies recognize their business customers moving away from in-house solutions to more flexible, cloud-based platforms that boost productivity and help shrink costs.
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Recognizing their business model works, and that they could expand to sell more than beauty supplies, Beauchamp tells Dixon they chose the name Birchbox in order to offer flexibility to their users.
The beverage industry, for example, recognized their business is dependent on continuing supplies of fresh water.
We need to help Latinas recognize their value as politicians, as business owners, as CEOs, and as community leaders.
The former rebels who bought into Industrias Rof recognized their lack of business acumen.
I wonder when the airlines will recognize that their business model is broken.
Retailers that don't recognize the shift in their business will find themselves overbought in December and underbought in January and February.
Boards of directors should have taken action long before now against CEOs who refuse to recognize this threat to their business.
Fossil fuel companies recognize the threat to their business in the massive shifts in capital that are coming and are determined to get every last bit out of the ground ASAP.
While the school actually had nothing to do with the ads, it seems they recognize an area of their business plan that is lacking and are taking steps to fix it.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com