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The awards, called Effies, recognize effectiveness in advertising rather than creativity.
For the first time since 1984, there was a tie for the top prize when the New York chapter of the American Marketing Association presented its annual Effie Awards, which recognize effectiveness in advertising.
Apple Computer and its agency, TBWA/Chiat/Day in Playa del Rey, Calif., part of the TBWA Worldwide unit of the Omnicom Group, won the top prize last night when the New York chapter of the American Marketing Association presented its 32nd annual Effie Awards, which recognize effectiveness in advertising.
Nissan North America and its agency, the Playa del Rey, Calif., office of TBWA/Chiat/Day, part of the TBWA Worldwide unit of the Omnicom Group, won the top prize last night at the New York chapter of the American Marketing Association's 33rd annual Effie Awards, which recognize effectiveness in advertising.
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And the toy maker LeapFrog Enterprises, based in Emeryville, Calif., and its agency, the Berkeley, Calif., office of Ackerman McQueen, won the top prize at the 36th annual Effie Awards, recognizing effectiveness in advertising rather than creativity, presented by the New York chapter of the American Marketing Association.
Despite its recognized effectiveness, compliance with HH recommendations has been consistently low, typically below 50% [ 13].
The limitations of these vaccines are well recognized; effectiveness tends to be limited to strains containing the same PorA protein (serosubtype-specific), especially in young children, limiting use to strain-specific outbreaks [ 11].
"Yahoo …benefited from the growing acceptance of online advertising, with marketers who recognize its effectiveness and are therefore increasingly using this platform to reach their consumers," said Chief Executive Terry Semel Terry Semel.
Consumers, providers and policy makers recognize the effectiveness of supported housing for realizing positive health outcomes.
Nixon recognized the effectiveness of anti-élitism — a staple of American campaigns even today — as a core message.
Within days, immediately after Mr. Bush had defeated Mr. McCain in a bitter South Carolina primary battle with the help of Christian Coalition and anti-abortion phone banks, the McCain campaign recognized the effectiveness of the Michigan phone calls and decided to expand on them.
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