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Recognition matters.
Scholarly recognition matters for job prospects and research funding.But the world's poorest countries would benefit from having more economists poking around.
Recognition matters hugely because it means that Israel has acknowledged the need to deal with the entire Palestinian people - led by its 'sole legitimate representative' - and not just with those who live in the lands occupied in 1967.
Recognition matters a lot too.
Brand-name recognition matters to tablet owners, with 65% buying because it was a "trusted" brand.
This desired recognition from individuals outside academia and the realm of science calls into question the traditional forms of recognition, recasting the practice in terms of "whose recognition matters most".
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"At the end of the day it's a matter of image, a matter of recognition, a matter of reputation," said Ricardo Ernst, a professor of global logistics at Georgetown University.
That response - recognition - matters hugely to him.
It is actual concrete recognition that matters.
So when somebody is going to the purchase aisle and thinking about buying a mobile analytics platform they have the brand recognition that matters.
Professional meetings are the locus for both recognition of subject matter achievement and dialogue with peers who are experts in the same field.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com