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He settled on recognition software produced by a German company, CGK Computer Gesellschaft Konstanz, partly because Lockheed Martin's engineers had used it in other projects and knew how to adjust it.
It also gave Tata a speciality-steel business that would have been hard to build, however.Name recognition and know-how are valuable if the price is right.
"He's got name recognition and he knows how to handle the press -- that's a pretty good start," Mr. Cavanaugh said.
Name recognition aside, they're trained reporters with good insights, and they know how to cover a story.
Recognition: Let your people know how much their efforts are appreciated.
And you know how we know?
"And we know how to fix it".
And I know how that is".
And we know how that ended.
And, you know, how do they operate?
And you know how that turned out.
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CEO of Professional Science Editing for Scientists @ prosciediting.com