The fuss over Jersey put me in mind of John Colapinto's recent article about Lexicon, a brand-naming company — there is such a thing — that operates out of Sausalito (incidentally, a fine Pepperidge Farm cookie).
In recent years, popular lexicon has begun equating startups with tech companies, as though the two are inherently intertwined.
Among the recent names that Lexicon has helped come up with, Mr Placek's favourites include Fly Wheel a taxi hire mobile phone app, and e-book seller Zola Books, which uses the supposedly popular "Z" letter.
On a recent Sunday afternoon at Lexicon, a lounge on East Fifty-fourth Street, some seventy-five Freud enthusiasts gathered for a rare screening, described by the event's organizers, the Long Island Center for Modern Psychoanalytic Studies, as "Sigmund Freud, unbuttoned".
A once obscure disorder thought mainly to afflict boxers, it has entered the popular lexicon in recent years as more athletes have received the diagnosis, including David Duerson, the former All-Pro defensive back for the Chicago Bears, who killed himself last year.
But like its counterparts the blood moon, the super moon, the blood super moon, and so on — all of which have made their way into the popular lexicon in recent years — the black moon has become, for some, a harbinger of the apocalypse.
Essential surgery-basic, affordable surgical procedures that can prevent life-threatening complications or permanent disability¬-has become a part of our lexicon in recent years.
Some are well-known, but what is new is how the author traces their usage back to their origins -- such as being thrown "under the bus" (a fairly recent addition to the lexicon).
As to be expected in any book about language, some of the terms Nunberg throws around are brand-spanking new -- from "omnigooglization" to the "phonetosphere". Some are well-known, but what is new is how the author traces their usage back to their origins -- such as being thrown "under the bus" (a fairly recent addition to the lexicon).
In recent years, however, the moralistic lexicon of food seems to have expanded.
