Most applicants who get the A-levels they need automatically receive a place in halls.
The winner receives a place at the 2016 Olympics in Rio.
Earlier this year Birmingham University made 1,000 unconditional offers to applicants, meaning they would receive a place regardless of their A-level results.
A man called David Miliband, who went on to be foreign secretary, received a place at Oxford University on the basis of contextual data.
Whether by means of a film, a story, a poster, or even a tweet, the applicant whose creative endeavors best impress the university will receive a place on the course due to start in September 2015.
When I received a place on the Royal Shakespeare Company's arts journalist bursary scheme, which aims to broaden the demographic of both theatregoers and theatre writers, I spent a year exposed to a wonderfully wide range of British theatre.
While 94% of the roughly 81,000 pupils in the capital received a place at one of their six preferred schools (the same percentage as last year), that meant about 4,850 children did not get an offer from any of their choices.
Students from wealthy backgrounds are 10 times more likely to receive a place at university than those from poorer backgrounds, according to education charity the Sutton Trust in 2014.
Those who oppose grammar schools say they are socially divisive; wealthier children are more likely to receive a place because their parents can pay for tutoring and neighbouring schools inevitably suffer.
The Football League has confirmed that the winner will receive a place in the Europa League but, unlike the FA Cup, the runner-up will not benefit if the winner qualifies for Europe via the league.
