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Kanye also received a backlash from sportswear brand Nike who didn't want him referencing their 'swish' logo.
Her performance has received a backlash from some conservative Eastern Europeans, including Russian politician Vitaly Milonov, who called Stephen Fry "sick" last year.
Twitter received a backlash when they majorly modified their design in August last year, when they changed the way that people viewed conversations on their timeline.
Bahar Mustafa, the student union's welfare and diversity officer, received a backlash after she posted a Facebook message about an event which requested that men and white people did not attend a BME Women and non-binary event.
The #jesuischarlie hashtag also received a backlash of its own with calls of "I am not Charlie" from around the world from Muslims who decried the attacks on Charlie Hebdo but found printing depictions of the Prophet Mohamed offensive.
A photographer and the family she made a portrait of have received a backlash after a photo was published where the female family members were pictured with tape over their mouths.
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IBM is far from the first company to receive a backlash for a poorly thought out 'Women in Tech' campaign - in October this year, EDF Energy was accused of patronisingly 'girlifying' a campaign to get more women into STEM by naming it 'Pretty Curious'.
Do you really think you're going to receive a backlash from the public for providing a living wage for your employees?
This received a similar backlash, despite attracting overwhelmingly positive feedback.
A pop-up owl café in Soho received a huge backlash from outraged campaigners last year, who voiced fears over the birds' welfare.
She has received a transphobic backlash from some eastern European groups, but tonight Eurovision viewers were full of praise for Austrian drag artist entry Conchita Wurst.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com