Editor's note: Mark Johnson is CEO of Receipt Reliance Pty Ltd, a company formed to promote the idea of digital receipt storage at your bank.
Lemon's name is derived, he says, from a Web site address he had purchased years ago; it made sense for this venture, he said, because it's easy to remember and it reflects the process of making the "lemonade" of digital receipts out of the "lemons" represented by paper versions.
The last five years or so have seen an explosion of ideas surrounding the capture, management and storage of digital receipts.
The data comes from its panel of over 4.4 million online shoppers, whose spending is tracked by extracting details from their hundreds of millions of digital receipts.
Either way, an aggregated directory of one's favorite takeout spots and the benefit of digital receipts are going to have some appeal for consumers.
A feature of its iOS app, for example, requires that it reliably convert information from photos of receipts into digital form.
Our cloud- baShoeboxede provides enables businesses thecapture documents and photos fastestmote waykers and customers.
PAGE B1 THE RISE OF DIGITAL RECEIPTS Major retailers have begun offering electronic versions of receipts, either e-mailed or uploaded to password-protected Web sites, and customers are increasingly opting to go paperless.
