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Discover Ludwig"rebranded itself" is correct and can be used in written English.
It is typically used to describe when a company or organization changes its brand or image in order to appeal to a different audience or market. Here is an example sentence: "After facing backlash for their outdated image, the clothing company rebranded itself as a more inclusive and modern brand with a new logo and marketing campaign."
Exact(54)
Weight Watchers just rebranded itself as WW.
The company rebranded itself as Ally in May 2009.
The old guard did not step aside, really; it just rebranded itself for a new era.
(After acquiring Embarq, the combined company rebranded itself as CenturyLink, though it is still legally CenturyTel).
On June 1st Sulzer Medica, a Swiss maker of medical devices, rebranded itself Centerpulse.
On September 15th the Kellogg school rebranded itself around the concept of growth.
Similar(6)
As of Monday, the agency is rebranding itself.
The find leads Westish to rebrand itself in allegiance to that lingering moment.
You have to admire the way that Versace can rebrand itself each season.
Politically, the shutdown is terrible for a party trying to rebrand itself.
That was just before Baltimore tried to rebrand itself as "Charm City".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com