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Northumbria is a large city centre university, rebranded from the former Newcastle Polytechnic.
The company was rebranded from Virgin Megastore late last year following a management buyout.
And the team had been rebranded from its uniforms to its name (no longer the Florida Marlins).
Monday's game at the Etihad (rebranded from City of Manchester) Stadium was preceded by a gesture to its history.
Absolute Radio's audience plummeted after it was rebranded from Virgin Radio by its new owners in September 2008.
The global strategy gets a kick-start on Tuesday with the first issue of The International New York Times, rebranded from The International Herald Tribune.
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Since rebranding from the AFIs in 2011, the Aactas have also given out awards for television – and the small screen has proven to be far more competitive.
Since rebranding from the AFI Awards three years ago, the Aactas have awarded their Best Film prize to the highest-grossing Australian films in both 2011 and 2012.
More recently, a hybrid hotel and condo building in downtown Manhattan also disassociated itself from the president, rebranding from Trump SoHo to the Dominick last December.
Cardiff's win came after a summer dominated by rebranding from blue to red and the recent arrival of Craig Bellamy.
After rebranding from MyYearbook more than a year ago, social network MeetMe is off and running on its next big adventure.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com