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Bovis claimed that it had repeatedly been ordered by the agency to do work outside the scope of its contract, for which it should be compensated "with a reasonable markup for overhead and profit".
Then a brilliant colleague proposed we pivot to a merchant model, in which Expedia would pre-purchase rooms at a big discount and then resale them at a reasonable markup.
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Several speakers said there had been moments when prices seemed to be suspiciously inflated beyond reasonable markups.
On the whole, the list is serviceable and markups are reasonable, and that's about it.
I think owners would find too that making markups more reasonable will mean people are more willing to experiment and will order better bottles of wine if prices are more appealing.
You can also find people who know how to use old cameras at good brick-and-mortar camera shops, which makes their markups, if reasonable, well worth paying.
Du Val refused to reveal Toptal's margin but he says its "a markup we think is reasonable".
This would allow me an 80% markup on food and beverages, a reasonable amount given the savings we will get from doing prep work ourselves in the mornings.
And like with markups, competition theoretically keeps interest charges to reasonable level, though this is certainly undercut by the growth of major banks.
The PT was a sensation, and deservedly so: It has a truly distinctive retro style, flexible and practical space for people or cargo, a commendably small size and a very reasonable price -- so long as you don't count the markups that many dealers have charged in the face of high demand and limited supplies.
For levels of cost uncertainty reasonable in a mature market, we find that the losses from higher markups outweigh the benefits of price-linking.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com