According to Duff Stewart, chief executive of GSD&M, the Austin, Tex., agency that developed the new campaign, Pacifico's target audience "is interested in things that are authentic, they're really not interested in brands that talk at them.
If others around you talk to you about other women/men who might be of interest to you, tell them that you're really not interested in that, because you're very happy with your spouse and that he/she fulfills all your needs.
I'm really not interested in taking part in a discussion around that but I'm definitely interested in taking part in discussions that are factually and evidence-based," he said.
"So far I haven't seen anything that indicates they want to have a meaningful discussion around this… I'm really not interested in taking part in a discussion around that but I'm definitely interested in taking part in discussions that are factually and evidence-based".
But Vaca was really not interested in debating the matter.
"We are really not interested," he told Sky News.
Our daughters are really not interested in weaving.
"I'm really not interested in showing me, or playing me.
By saying to them ad nausea that clients are really not interested in the individual brands.
I'm really not interested in all the headaches of managing people.
"I was really not interested in doing it at all," he recalled.
