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Many would-be retirees bought their lots without seeing them after reading advertisements in newspapers in the North.
For nearly 30 years on various stations in Monroe, Ms. Toliver presided over a show that mostly consisted of her reading advertisements back to back for businesses like Bubba's Fish Market, Amco Bail Bonds and Mother Helen, a spiritual adviser.
"The power of advertising on the Web is enhanced because of this, when kids don't realize they're reading advertisements," acknowledged Lloyd Jobe, the chief executive of Skateboard.com, an online magazine that uses a variety of Web tools as promotional devices for its owners, most of whom own skateboard companies, an arrangement that is not immediately apparent on the Web site.
Just the same, many businesses aren't particularly keen on the notion their workers are wasting company time reading advertisements.
"Applicants should begin by reading advertisements for faculty positions carefully and be sure that their background and goals are appropriate for the position in question.
You'll want to spend time reading advertisements and reviews in magazines and online and, if you belong to an astronomy club with a telescope library, trying out various telescopes to help you determine what features you do and don't need.
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The issue has been raised in the past, and the company has said that Mr. Beck reads advertisements for Goldline on his radio show but is not a paid spokesman.
Pearlee Toliver, a northeastern Louisiana radio announcer known as the "jewel of the dial," who attracted a cult following because of the idiosyncratic way in which she wrote and read advertisements, died Sept. 9 at her home in Monroe, La.
B7 Pearlee Toliver A Louisiana radio announcer who was known as the "jewel of the dial," she attracted a cult following because of the idiosyncratic way she wrote and read advertisements.
In the 1930s and '40s, the heyday of radio, this was the lot of the announcer, the man who introduced serials and other narrative shows — always live on the air — and read advertisements and moderated game show panels.
To gather information about what kind of new tool set to buy, this plumber may examine the tools of a colleague who just bought a new set, read advertisements in plumbing trade magazines, and visit different stores to examine the sets available.
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