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But there's also the puzzling question, in this moment of technological upheaval, of how to intensify the experience of reading a print magazine.
Authors are careful to monitor how their work appears on a screen, and publishers have struggled to replicate the experience of reading a print book.
"Be able to find Iran on a map," says one ad that shows an illustration of a woman reading a print newspaper at a table.
*Was anyone reminded of the complaints generated by a talking Barbie doll that proclaimed "Math class is tough" when reading a print ad for the White House Office of National Drug Control Policy, intended to offer teenage girls ways to fend off boys who want "to get you high," that included this suggested retort: "I would rather go to math camp than smoke a joint"?
That's why nearly 70% of our readers have taken action after reading a print ad in Science, a third party e-mail, or viewing a banner online.
The average American spends an estimated 50 minutes a day staring at his cell phone, versus 30 minutes reading a print newspaper and 20 minutes reading a magazine.
Similar(50)
Preminger is now reading a printed booklet.
By clicking on each page, students can turn pages as if they were reading a printed book.
After reading a printing supplement in The Times in 1912, he became interested in the study of typography and type design.
Mr. Buckley said he was not yet convinced that reading a comic book online delivered the "whole experience" of reading a printed comic book.
She was reading her poems to an enthusiastic audience in 1957, and the tape offered delights quite different from those that come from reading a printed page.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com