Attending the breakfast along with Secretary Ridge were editors from such publications as Ladies Home Journall, Redbook, and Parenting, who had been selected to convey the government's readiness message to the public because, as Susan Neely, Ridge's assistant secretary for public affairs, explained, "Mothers are two-thirds more likely to be making preparedness plans".
At the time of this study, the Skagit Valley lacked the extensive lahar readiness messaging found in communities within Mount Rainier's lahar zones.
All people need to prepare, and preparedness messages that address the layers of risk and resources for personal readiness and adaptation are vital.
Consequently, for sustained readiness it is imperative to address both the pertinent social-cognitive constructs of preparedness messaging [ 48, 81, 82], and the decisional balance between intention and action that an individual encounters after receiving readiness cues [ 112, 113, 150].
When they reacted violently to the news of the massacre, Gandhi withdrew the Rowlatt satyagraha, calling his belief in Indians' readiness for his message of nonviolence a "Himalayan blunder". But Jallianwallah Bagh also shook his faith in British justice.
In addition, a lack of message readiness may explain the lower access to dental visits.
A lack of message readiness among these immigrant mothers with a language barrier may explain the lower access to dental visits.
In the end, thanks to Baskin's persistence, Meidan persuaded Netanyahu to agree to send Hamas a vague message conveying readiness to compromise.
We leave Mr Su's house, a little baffled by the experience, and are given another glimpse of Hainan's readiness to control the message when it comes to the South China Sea.
The strengths of this study include the use of both qualitative and quantitative methodologies to elicit community acceptability and readiness of a text messaging programme, and employing cross-paradigm checks to ensure both internal and external validity.
