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In this way, they hope that the continuations will strengthen the brand and increase the readership without offending.
But for Bantam Dell the sizable advance is also a bet that Dr. LaHaye can continue building a mainstream readership without losing his legions of fundamentalist Christian fans.
In 1992, Hitchens had begun a column for Vanity Fair; he was happy to discover that he could vastly increase his income and readership without having to watch his tongue — "a breakthrough for me," he said.
Harper's has, after all, held onto its glossy pages and its readership without becoming a retail outlet -- a rare feat -- and most of the puncture wounds it inflicts are well deserved.
A science journalist, on the other hand, must write on a much broader range of topics on much tighter deadlines, and in a digestible way for a general readership, without the expert input that is routinely enjoyed by scientists.
He managed to win a readership without having to play the advertising game.
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Even this year, when new books and reprints about the 34th president abound and Eisenhower revisionism is on the rise, the subject remains below the radar, or at least without wide readership.
So he wasn't without a historic readership in English.
That readership would not have developed without the help of the Man Booker Group.
It speaks in a child's voice without treating its readership as children.
For example, online publications can explore a freemium model that targets their core readership and allows them develop without having to worry about adjusting their editorial policy to suit corporate owners or advertisers.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com