Ruth Spratt, managing director of MEN Media, said: "The Manchester Evening News is our flagship title and we believe that the new distribution model will benefit paid-for sales on Monday to Wednesday while continuing to provide advertisers with the high volume readership they have come to expect on Thursday and Friday".
Although Professor Zinn was writing for a general readership, his book was taught in high schools and colleges throughout the country, and numerous companion editions were published, including "Voices of a People's History," a volume for young people and a graphic novel.
Mr. Patterson, who now engineers his books at four-month intervals, effectively courted a female readership with his previous volume, "1st to Die".
The unique range of that omnivorous interest enabled him to move from the brilliant essays and articles that first made his name, gathered into collections with punchy titles (Labouring Men, Primitive Rebels, Bandits), to the long, synthesising volumes in the Age of … tetralogy which brought him a mass readership.
That was unacceptable for a mass market newspaper that has always relied on the volume of its readership to provide it with political and social clout.
Mecom is less exposed to classified advertising than its UK peers and benefits from a high volume of subscription readership - some 97% of its daily newspaper sales in the Netherlands, for instance.
This was a project of ultra-nationalist revisionism with an active political agenda that meant much more to the politicians than this or that historical volume produced for minute readerships.
The preface explains that these were deemed unnecessary in an already long volume "addressed to a general readership," and that a full apparatus of references will be available "in due course" on the Web site of the Remarque Institute, a center for European studies at New York University, of which Professor Judt is the director.
But for sheer volume of books, cultural impact and accumulated readership, none of those families come close to the Kings.
