Its readership, measured as monthly unique users, now stands at 46 million worldwide, which is testament to its winning combination of superb traditional reporting and an impressive modern array of multi- media offerings and blogs.
Main outcome measures Article readership (measured as downloads of full text, PDFs, and abstracts) and number of unique visitors (internet protocol addresses).
Three "degrees of readership" are measured and reported: "noted," meaning that the person interviewed remembers seeing the ad; "associated," meaning that he or she saw and remembered the name of the advertiser; and "read most," referring to those who actually read at least half of the copy in the ad.
Readership was measured for each article by the number of full-text hypertext markup language (HTML) and PDF downloads from the journals' websites, aggregated by month and extending 24 mo from final publication.
"Any upscale magazine gets mismeasured," Mr. Taylor said, arguing that because MRI uses an in-person survey to measure readership, few rich people are inclined to participate, and the Town & Country numbers are way off.
Measured by readership, Boston.com is a smashing success, with an average of 5.2 million unique visitors a month last year, according to Nielsen Online.
Dick Hawkes, the general manager of the "Post" believes that the migration of advertising to the Internet "won't happen until there is some reliable and generally accepted way to measure the readership and response rates on-line.
Abstract views were omitted as a measure of readership since they are provided free to the reader on publication from the journal websites and from the PubMed index.
So it was probably inevitable that latimes.com, the Web site of The Los Angeles Times, would take the measure of its readership and conclude that there was pent-up demand for a supplement titled "Cosmetic Surgery of Southern California".
This is one way we have of a measuring something raw readership numbers can not, particularly on sites that show their content for free: user satisfaction, or "quality" engagement over quantity.
