Newspaper readership, magazine subscriptions, television viewing, cordless phones, checking account: 1999 African-American Monitor, Don ColemAdvertisinging: Yankelovich Partners.
The mainstream press may have behaved rather differently from their cross-Channel or transatlantic colleagues might have done, but the mass readership gossip magazines and the blogosphere have shown more interest in exactly who may be the father of the child of the 'newly happy diva de la Place Vendôme'.
As an indication of the Rich List's readership, the magazine's pages include advertisements for executive helicopters and luxury hotels.
National Lampoon.com, now twice nominated for a Webby Award in humor, reaches over a million readers a month -- the same readership the magazine had at its height.
While there is only a minor overlap in their readership, the two magazines were considered rivals.
However, as middle-class, "liberal" programme-makers set out to "expose" the real-life journalism industry, I wonder just how great their understanding is of these magazines' readership.
These days, mindful of an apparently shrinking readership for music magazines, and long since alerted to the importance of "branding", the NME is a much more market-savvy publication, built around a fraction of the words it used to contain (it also has its own TV channel, and online radio station).
Although the readership of the magazines is more affluent than enormous -- the circulation of Wine Spectator is 325,000, Runner's World is 520,000 and Vogue's is a hefty 1.2 million -- the demographic groups they serve, particularly independents, are important to a White House trying to expand its political base.
In a statement, Philip Morris, the nation's largest cigarette company, said it would suspend future placement of cigarette advertising in publications in which readers younger than 18 make up 15percentt or more of the total readership or in magazines that have more than two million readers younger than 18.
In June, Philip Morris said it would suspend cigarette advertising in the 41 publications -- those in which readers younger than 18 make up 15percentt or more of the total readership, or in magazines that have more than two million readers younger than 18.
