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In other words, know your readership and their expectations!
The surge in e-readership may outpace expectations.
More likely he is meeting the expectations of a readership used to the infinite kill count of sensational films and electronic games, and is bloody-minded enough to enjoy doing so.
Following the Swales tradition of genre analysis, the proposals were analyzed in terms of their rhetorical "move" structure, complemented by interviews with the proposal writers and one expert informant to elicit contextual factors such as intended readership, authorial positioning, and institutional expectations for this genre.
How do you live up to the expectations of a readership who has grown to love the original author?
Know your readership and its preferences and expectations.
Busy clinician-readers fix their attention on a limited number of journals, chosen according to the journals' clinical focus and impact.[20], [21] Authors expend considerable energy preparing articles for specific journals, slanting their presentation to meet the needs and expectations of particular readerships.
Might our main question be answered by surveying the readership to ascertain its wants, needs and expectations?
The definition of romance has evolved along with the expectations of the (almost entirely female) readership of these books.
First, the readership's rapid, positive reaction has far exceeded expectations.
The dominance of the novel and the expectations it has engendered, he argued, have left a large readership unable to view a poem with the care, diligence and patience it requires.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com