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NRS reports readership, based on a survey of 35,000 individuals, while the more widely quoted Audit Bureau of Circulations ABCC) print and online figures are based on sales and traffic statistics, respectively, supplied by the newspapers.
Over the next 32 years, Brown transformed the often prudish magazine, aimed at suburban housewives, into one that built a global readership based on Brown and her colleagues' idealised image of the sexually liberated, careerfocused "Cosmo Girl".
But it was at the helm of Cosmopolitan, which she transformed from being an often straitlaced publication aimed at suburban housewives into one that built a global readership based on Brown and her colleagues' idealised image of the sexually liberated, career-focused "Cosmo girl".
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Readership base This is despite the relatively small readership base of ft.com compared with daily rivals in the UK such as the Guardian's website, which had 29.8 million uniques in February and generated £25m in revenues last year.
And their instinctive "crossover" cosmopolitanism allows them to serve a readership base that is broader and richer than previously imagined.
We started OnLabor in the middle of last summer and we've developed a strong readership base among labor lawyers, academics, and those interested in labor policy more generally.
Whatever, a little later, became of the reach and strength of their evening equivalents as changing work patterns eroded readership bases?
How long will it take you to ramp up all the other unique Australian content for things like arts, theatre, literature, sport, education, health, religion etc? You'll need that to provide a competative coverage from your main readership base.
The next decade will see newspapers move away from a free ad-funded model towards a diverse range of online business models appropriate to the publisher's readership base.
I think audience reach and demographic are key to determining online success, especially through "enterprise revenues", those derived from selling additional goods and services to a newspaper's readership base.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com