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It is meant to play off the customizable features in the new Lexus 2010 RX by letting readers order the articles they want from Time Inc. and American Express Publishing magazines; the issues include Lexus ads personalized with readers' names — along the lines of "The All New 2010 RX, Now With More John Doe" — or with references to the cities where they live.
The WordPress and MovableType plug-ins let readers order comments by rating and explore the history of their commenting across SezWho enabled sites.
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In Float, fragmentation occupies a more central position: however the reader orders the material is provisional, it will almost certainly differ the next time she engages.
With MagCloud, there are no upfront costs for printing and distribution; a PDF file is uploaded to the MagCloud site, and each time a reader orders a copy, it is printed on high-quality paper and shipped.
All of those difficulties, and their accompanying costs, disappear when a reader orders an ebook or a print-on-demand book online.
And ghoulish readers could order almanacs with tales of murder, suicide, fires and shipwrecks.
For example, readers could order from a fragrance maker miniature bottles of scents to try.
Readers can order a copy for £7.99 with free p&p.
Observer offer: Readers can order a cranesbill collection with this special offer.
The proposition will generate new revenues from readers in order to support the Guardian's pioneering philosophy of open journalism.
OM Observer offer Readers can order the prolific fruiting gooseberry 'Whitesmith' or the delicious ruby-coloured 'Whinham's Industry'.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com