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NB: be sure not to over-pack your site with ads or it will put your readers off and jeopardise your independence.
Use short narratives in place of lists, which tend to switch readers off, she recommends.
Now imagine how furious publishers get when ads served by a company that has nothing to do with them pop readers off their pages.
Maintain Clarity For Better Communication What turns readers off most quickly?
The title, too, may throw readers off.
Yet the author does not let his grandfather, or his readers, off the moral hook.
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It will certainly put any reader off suing anyone.
There are twists and turns in every chapter which throw the reader off track.
Amazingly enough, that means that you don't have to turn the Reader off, ever.
But even as they throw the reader off a bit, they also make the sounds new (and in some cases, improved).
How I Live Now by Meg Rosoff suffered similarly, presumably because reading about underage cousins having sex would immediately have set the reader off on the same path.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com