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Thanks to Lighthouse International for its exhibition "Size Matters," demonstrating that much type in ads is too small for older readers (Advertising column, Dec. 31).
Even as French newspapers have been transformed in a chase for readers, advertising has declined, and electronic news sites, including that of Le Monde, have failed to close the gap in income.
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In the past, readers advertised their choices, willy nilly, through upturned covers.
If it understood it to be marketing – to lure subscribers, engage readers, advertise writers, trail its content – then it ought to have been very explicit which route to take, and presumably that would not have included handing all its marketing over to other outlets.
We find little evidence for readers disliking advertising.
And aggregators drive readers, hence advertising, to original-news websites.
Newspapers have lost readers and advertising to the internet.
The Australian papers, like those elsewhere, are losing print readers and advertising revenue.
But it competed for readers and advertising in a very crowded field of magazines.
We rarely receive complaints from readers about advertising on the grounds of taste and decency.
Cannibalization of readers and advertising dollars, is a consideration for executives of The News.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com