In a speech to the Detroit Economic Club on Monday, Mr. Hunke presented a strategy for winning readers electronically.
PURPOSE: Many medical journals are currently offering physicians the option to subscribe electronically, allowing readers access by means of the Internet.
Identified articles were downloaded in PDF format and screened electronically using Acrobat Reader "Find" tool for keywords: quality of life, SF36, SF 36, SF-36, short form 36, short form-36, SF-12, SF12, mental composite score, physical composite score, medical outcome study, MOS 36, MOS-36, and Ware.
At the end of each month, diaries were collected, reviewed, and electronically processed by an optic reader and a dedicated computer program.
The results of primary uncleansed 2D (PU2D) and primary electronically cleansed 3D (PEC3D) were stratified for reader experience.
"It's clear that a certain percentage of readers are going to want to read books electronically, and independent bookstores can curate that content in the same way we curate content for physical books," Mr. Teicher said.
That means users will be able to annotate or comment on their PDF files stored in Dropbox, or even electronically sign a PDF using the Acrobat Reader app, and have their changes saved back in Dropbox.
If an independent house can get good distribution, albeit electronically, their chance of hitting the "long tail" reader is infinitely higher.
Select key words or phrases and use those to search within the book electronically, if possible, with something like Amazon.com or Google Reader.
ENIAC had used plugboards, which had the advantage of enabling the instructions to be read electronically, rather than by much slower mechanical card readers, but it also had the disadvantage of making ENIAC very hard to program.
