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I usually find that writers for The Times do their craft well, and a reader benefits from the clarity and sometimes the beauty of their prose.
The experienced reader benefits from this representation format of transparency criteria because time-consuming searching through the document for specific information can be avoided.
In his book, Tested Advertising Methods, John Caples says, "Advertisers who can trace the direct sales results from their ads use long copy because it pulls better than short copy... Brief, reminder-style copy consisting of a few words or a slogan does not pull inquiries as well as long copy packed with facts and reader benefits about your product or service".
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When he and his publisher began working on the projects, Mr. Granger said, "we came to an agreement on certain principles, and one was that there had to be real, viable reader benefit to any of the things we did".
In addition, millions of American readers benefited from the increased consumer choice and the ability to purchase her books.
(I tell him how to edit his magazine; he tells me how to write my column. Our readers benefit mightily).
1.45pm And a Guardian readers' benefit Followers of Ron Cox must be on good terms with themselves - Ron tipped Alsadaa in this morning's paper.
I agree that requiring reporters to exercise greater discretion in when and how they choose to attribute information to "anonymous sources" would result in readers' benefiting from more diligent and responsible reporting.
These characters, like several others in the novel, actually exist in real life, and although there is an interesting play here between fiction and reality, the gossip appears to be more for the amusement of the writer who is familiar with the real-life characters than for the readers' benefit.
The fact is that each time I visited Syria or Iraq or Iran, I learned a lot -- and I believe my readers benefited either from the articles I wrote from those places or broader ones later looking at the region as a whole.
We have also included a table including practical 'pearls and pitfalls' for readers' benefit (Table 1).
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com