But for the vast majority of news we get in our inboxes, we're just going to fire it off to our readers ad hoc whenever we please.
Afterwards, the absorbance was measured at 595 nm by using a microplate reader (Model AD 340, Beckman Coulter) to assess the cell growth.
Neither is likely to save an industry that is so quickly losing offline readers and ad revenue.
(Then again, given all the readers and ad dollars that the Globe has been hemorrhaging, you'd think Welch could find a better-performing paper to snap up).
I'm not talking about the other overused metaphor, the slippery slope, where you lose readers because ad dollars are buying your opinion.
Earlier this month, the publisher reported the success of this measure, saying that the proportion of readers using ad blockers dropped from 23% to the single digits when faced with the choice to turn off the software or pay.
But when the readers use "ad-blocking" software to filter out adverts – meaning the ads are never served to the page, thus pushing down the money that the site receives from advertisers – the game becomes more like cat-and-mouse.
(And fashion magazines have long maintained that readers view ads as news).
The promotion is being introduced to Lucky readers with ads in the July and August issues of the magazine.
While most major cities have just one newspaper, The Globe competes for readers and ads with The Boston Herald.
