A monospaced, easy-to-read typeface kept production cheap.
For example, simply reading food labels in a difficult-to-read typeface can make us more fearful of food additives, while an easy-to-read label can diminish our perception of risk.
But are we more inclined to believe that gold has an atomic number of 79 if we read it in Georgia, the typeface of The New York Times online, rather than in Helvetica?
Having described the painstaking process of casting the letters, numbers and symbols of traditional typefaces in metal, he explores the shift from printed to digital fonts, which are made on computers, and the efforts of Matthew Carter, Erik Spiekermann and other digital pioneers to create a new genre of typefaces to be read on screen, rather than in print.
The most legible typeface under study ("MT YingHei") could be read 33.1% faster than the least legible typeface in this glance-induced context.
Not only is it tough to read a menu full of this typeface, it's tough to find a flavor that carries these overladen plates.
He had four copies of the relevant sections of the work reprinted in a large typeface so he could read it without assistance.
Frensch has designed Read, a sans serif typeface she hopes will help people to read and write more clearly.
Contact: 0781 307 1022 Natascha Frensch, 27 Can a new typeface help people with dyslexia read and write more effectively?
He bought her a refrigerator, and had Lowell Nesbitt design an eight-story mural that read "Jane" in a fractured, Cubist-style typeface.
The former prime minister told voters that he would reimburse them for an unpopular property tax and sent campaign literature in envelopes that read "2012 Tax Refund" in the same typeface used by Italy's tax collection agency.
