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"Amazon seems to be reactive to the problem," he says.
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It's very easy in business to get sucked into being reactive to the problems and questions that are right in front of you.
For too long, the U.S. Department of Veterans Affairs has taken a reactive stance to the problem of TBI.
In isolation, these two components would suggest that precaution is primarily reactive to potential problems rather than proactive.
In this they appeared to believe that their duty was chiefly to be reactive (responding to the presenting problem) rather than proactive (conducting an opportunistic screening).
The danger in this kind of constantly developing environment is the tendency to be reactive, to start solving problems we don't completely understand, and right now, there are myriad "solutions" to problems that have not been fully interrogated or constructively researched.
Nor is it enough to be reactive to problems after or even at the moment they arise.
The lessons learned over the years by the software development community in designing and building increasingly complex telecommunication and other commercial real-time reactive systems, can be advantageously applied to the problems of modeling in the biology domain.
But without admitting that Facebook is the front page and Zuck the editor, there is no way for Facebook to take a proactive (rather than reactive) approach to the fake news problem.
This is "reactive" medicine: fixing the problem after it occurs.
Docking points is a reactive measure that has failed to solve the problem of clubs getting into financial difficulties.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com