But a host of reactive efforts don't produce the best results—and may even get in the way.
In addition, the paper outlines differences between proactive and reactive efforts and shows the importance of using the information generated by the initiatives for process improvement.
To counter this tendency, the report recommended that the BBC "should make purposive, and not merely reactive, efforts to explain the complexities of the conflict in the round, including the marked disparity between the position of the two sides".
However, it has been argued that a purely reactive form of stopping is unlikely to generalize to many real-world scenarios and, in some cases, response inhibition may result from a combination of proactive and reactive efforts (Aron, 2011).
Corporate sustainability communication (CSC) (Signitzer and Prexl 2008) grew out of the reactive public relations efforts of organizations' corporate social reports and environmental communication programs of the 1970s and 1980s when organizations in certain industries (e.g., chemical, oil) faced environmental scandals.
Those in red and white bounced and swayed and yelled, even though their team's effort was reactive for long spells, restricted to attempting to contain and break Germany's passing rhythms.
Moreover, the integration of the chemical source term, which commonly dominates the computational effort in reactive flow simulations, is now performed using the dynamic adaptive reduced chemistry at the cluster level instead of the cell level.
According to Park and Kim (2016), fast fashion brands' environmental sustainability efforts are largely reactive in that they attempt to merely satisfy a segment of environmentally conscious consumers by marketing their sustainable alternatives offered often in a limited quantity.
Most of these efforts are reactive: it's accepted that the animals will enter the kill floor caked with feedlot manure that has been rendered lethal by the feedlot diet.
Although both function and design changes had come to the FBI, they found that their counter-terrorism efforts remained reactive, not preventative.
