According to the 2002 survey, proactive companies had been around for 83 years on average 24% longer than reactive companies, whose average life span was 67 years.
In 2001, for instance, the proactive companies notched up an average score of 6.2 points on Fortune's eight-point scale ranking the most admired companies in America, whereas the reactive companies averaged only 5.6 points.
Beckers, who has also just been made chairman of Reactive Technologies, a company which offers customers ways of reducing energy use, says demand reduction can be a better way of handling an energy crunch: "Demand side management is much cheaper than building new CCGI [Combine Cycle Gas Turbine plants] or even more expensive ones like nuclear".
The first is reactive: what the company does when something has gone wrong and it needs to respond.
The real difference is that, unlike the browsers' custom portals, which are reactive, e-commerce companies like AIME aggressively market themselves to their subscribers.
It is a black-and-yellow gaming controller with the company's "reactive grip" technology.
Much of Yahoo!'s recent trouble, for example, was attributed by one of its senior executives to the company being "reactive instead of charting an unwavering course".Maybe what companies need is a book to teach them how to be both firm and flexible at the same time.
Last year, Reactive NanoTechnologies, the Baltimore County company launched by Weihs and fellow faculty member Omar Knio, was acquired by Indium Corp. of Clinton, N.Y.
Founded in 2009, the company makes "reactive glass"—-brand name: Osorb -that separates pOsorb -thatnd other moleculeseparatester and air.
Carter and Ellram (1998) identified internal and external factors to examine whether a company is reactive, proactive, or value-seeking in RL implementation.
