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Facebook is making perhaps the biggest change to its site this decade, rolling out emoji as a way of reacting to posts alongside the famous "Like" button.
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It is based entirely on the mutterings that emanate from anonymous comment writers reacting to Post journalism -- and to each other.
The site also analysed how people tended to react to posts, and attempted to condense those into the emoji-based Reactions.
After years of users calling for a 'dislike' button, Facebook is beginning to roll out more diverse ways for people to react to posts.
This implies that there is a huge portion of the population that presents almost no measurable activity (i.e., they typically consume posts published by others but never publish their own posts nor react to posts made by others).
Such thorny questions are likely to only increase with the recent announcement that Facebook was rolling out a series of five face emoji users can select to react to posts in lieu of its ubiquitous "like" button.
We can encourage social media to disclose some aspects of their algorithms and make them customizable, and let us react to posts with our minds rather than hearts: we need agree/disagree or trust/suspect buttons, instead of like/dislike.
People are also finding new ways to react to posts once they're made, which is forcing posters to find new ways to engage in turn.
These are applications that mandate people to share personal details about themselves, identify their interests, and emotionally react to posts they encounter.
Beyond Facebook's bottom line, the question is how people will react to posts from Pages that haven't subscribed to being mixed in with family photos and thoughts from friends.
This is relevant in a discussion about building companies that target young adults, especially if those sites are social media outlets where users are allowed to participate anonymously, share positive and negative feelings, react to posts made by others, and otherwise quickly publicize any idle thought that comes to mind.
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