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Reaching scale has been challenging due to appropriate site availability and therefore we decided together to end the joint venture and focus on other opportunities within our respective businesses".
"We didn't think we were ever going to raise venture capital so we were planning very early on to generate a revenue plan," he told TechCrunch in May 2012, although a few months later he was espousing a familiar startup line: "In the grand scheme of priorities, reaching scale is more important".
Instead, reaching scale remains the focus for now.
Perhaps the audience is reaching scale and doesn't have much more room to grow.
However, it's yet to monetise the service, which Wulff says will come early next year now that the startup is reaching scale.
That has played out in reaching scale with hundreds of millions of people using the smartphone apps to pay both offline and online.
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China has enacted incentives for wind power, solar panels, efficient appliances, and efficient factories, reaching scales that are driving down clean energy prices worldwide.
Can technology help companies reach scale?
Sprint's unmetered wireless business needs more customers to reach scale.
To reach scale, Better Place needs car companies to build battery-swapping capability into their vehicles.
So shouldn't she also have the ability to innovate and reach scale?" At one point, the group met with Melinda and Bill Gates, and with Warren Buffett, too.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com