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Being first on the market vastly improves a drug's odds of reaching blockbuster status, as well as securing a place of honor in the annals of scientific breakthroughs.
In 2004, Copaxone sales totaled $936 million, making Teva one of the few generic makers to launch a branded medicine that is reaching blockbuster status.
Some porn already seems to be reaching blockbuster status.
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Even a few months ago, with Exubera's sales lagging badly, Pfizer insisted that it still believed that the drug could reach blockbuster status.
There is now concern over whether its hypertension drug, Vanlev, will ever be approved; it almost certainly won't reach blockbuster sales.
Granted, everyone knew this statement was utterly ridiculous as soon as McNamee uttered it, but the Pre has failed to really reach blockbuster status by even the most generous definition.
Maximum PC believed that the game did not reach "blockbuster" status, but was successful enough to "keep Looking Glass afloat".
"Because of the movies' popularity, we believe these stamps have the potential of reaching the blockbuster status of the Elvis stamp, a milestone only the Force could attempt to surpass,".
Subsequent films did not reach the blockbuster level of his previous works, but Ford enjoyed success with the summer hit Air Force One (1997) and the supernatural thriller What Lies Beneath (2000).
The second near certainty is that mainstream authors who don't reach the blockbuster sales of Brad Thor or Sue Grafton – but have an established audience – will choose the favorable economics of Indie publishing.
'The Croods' has reached a blockbuster level of nearly $480 million at the worldwide box office and is well on its way to becoming the number one movie released during the first four months of 2013," Jeffrey Katzenberg, Chief Executive of DreamWorks Animation, said in a statement.
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CEO of Professional Science Editing for Scientists @ prosciediting.com