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The company asserts that it will be profitable once it reaches scale but there is little reason to believe this.
A consistent feature of any innovation that reaches scale is that it has created value for the user – as determined by that user.
Once a startup reaches scale, government connections are key to everything from payment licenses to "content management".
Of course, these use cases have limited value until the startup is reaches scale, which is really the fundamental challenge for all networks like it.
Plus, it's a major risk for the developer ecosystem to invest heavily in building apps for new platforms until the installed base reaches scale.
Founded by Quidsi (Soap.com, Diapers.com) founder and chief exec Marc Lore, Jet's model means the company is operating at a loss until it reaches scale.
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Can technology help companies reach scale?
Empowering producers to reach scale can bring needed solutions to users in the near-term.
Sprint's unmetered wireless business needs more customers to reach scale.
To reach scale, Better Place needs car companies to build battery-swapping capability into their vehicles.
In addition, certain social enterprises are not structured to reach scale or generate a liquidity event for their shareholders.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com