Instead of asking whether there are unmet needs in their markets reachable by provider-sponsored insurance or what unique skills or competencies they can bring to the health benefits market, many health systems have simply assumed that their brands are attractive enough to float new, poorly configured insurance offerings.
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More recently, however, as transnational corporations have sought to sell every kind of product to every reachable consumer, modern sports have been systematically marketed to the entire world, not only as sources of pleasure but also as signs of distinction, prestige, and power.
Six kilometres east of Ventimiglia, the seaside resort town of Bordighera, also easily reachable by bus or train, has a smattering of trendy cafes and organic produce markets, a long ocean promenade lined with beach bars and glass-walled restaurants, plus a wide shoreline for sunbathing and swimming.
We're relatable and reachable.
Every single young person is reachable.
The tepid response, in a still hot market, reflected the real-estate community's misgivings about the deed restrictions, the decrepit infrastructure, the capriciousness of political will, and the fact that this was, yes, an island, reachable only by boat.
They make big, hairy, audacious goals reachable.
