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To reach Generation Y, he said, Scion is taking "a very subtle selling approach" typified by "creating a lot of content like documentary-style films and free music" and making it available on a special Web site, ScionAV.com ("AV" standing for "audiovisual"), separate from the regular Scion Web site, scion.com.
As corporations big and small contemplate ways to reach "Generation Y" through digital music, expect such software providers to become the next big Internet stock play.
Advertising blogger Dan Goldgeier thinks the campaign is a good idea, yet he's skeptical that an ad in a print magazine is the best way to reach Generation Y.
Accommodating their window of attention is crucial for companies trying to reach Generation Z, since time is so valuable to them.
ALSO: OMG! It's a YouTube channel just for millennials How YouTube and music companies reach Generation C YouTube to launch subscription music service as soon as December MORE ON LOCATION: People and places behind what's onscreen PHOTOS: Biggest box office flops of 2013 PHOTOS: Celebrity production companies.
A8 Business THE NEWS MEDIA -- Ashleigh Banfield, MSNBC's lead overseas war anchor, has become the defining new face of a network out to reach Generation X and baby boomers.
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