"Honestly, I wanted to do a restaurant that would reach a clientele that would never, ever have come to Corton," he told the blog Grub Street.
Designer tag sales, pop-up stores, auctions and weekend events that mix shopping with picnics and cocktail parties are another way designers are reaching a different clientele.
But not all charity shops are created equal, and some have been taking a pounding for overpricing their stock, placing it beyond the reach of their core clientele.
Michelle Price, manager of the Manhattan branch of the brokerage firm Edward Jones, has been trying to reach beyond her retail clientele by offering free one-on-one meetings at small businesses — so far, without success.
The price per square metre, at about two thousand dollars, is high but not beyond the reach of the intended clientele, who have been drawn by the buildings' style, a contemporary blend of concrete, steel, and glass with interiors of fine-finish woodwork.
So while Brioni's T-shirt and its expensive blue jeans with crocodile piping may never end up in the bargain bin, they are much more appealing to the wealthy in these cost-conscious times and should help Brioni reach beyond its traditional clientele.
With the end of the centrally planned economy, state dairies no longer acted as the main buyers of their output, forcing shepherds to engage more directly with the developing market economy to reach a new, private clientele.
While the project already offered two-day training programs in various cities, Gilbert got the idea to create an online training module that would reach a much wider clientele.
Joining trade shows and exhibitions from your niche can mean opportunity creation, developing the right clientele, and reaching out the peers.
Under him, the company is also reaching out to a new clientele.
