Before you know it, you're rationalizing why you should be making this investment".
But they did not, and the players will have to rationalize why.
"When people try them, they immediately rationalize why they need them," Mr. Iacocca said.
"It's our own dirt," he said, rationalizing why he is one of the few who still uses the shower.
But you have a hard time rationalizing why he's even in the game and the 12th man isn't.
That is a nice way of rationalizing why we now have a pile of lip balm on the floor in the bedroom.
Ted Voss, a former group vice president at Polaroid, recalled, "We always had to rationalize why we were spending this serious money" on advertising that featured celebrities.
Wolfgang's wife, trying to rationalize why their British neighbors aren't embracing them, tells her husband, "They're confused; they think we're German".
It is, even today, difficult to rationalize why Miami's players immediately revert to their 2011 selves during these waning moments: their screens are sloppier; they somehow lose control of the limbs necessary for rebounding; they commit uncharacteristic turnovers.
In an interview with Maria Bartiromo on CNBC, Thain used the specious, contemptible reasoning that other executives use to rationalize why they're keeping their bonuses as profits are plunging.
