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Or should the focus shift from denial and rationalising to shame (confrontation mode)?
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There are many reasons for this ranging from the need to rationalise costs to the need to rationalise technology management.
She realised that many refugees couldn't rationalise to their children why they couldn't go home.
He at least takes a moment to rationalise to himself (and lie to his wife) that there's nothing wrong with what these twentysomething jokers are up to.
As Allspaw says: "It's about whether or not we are able to rationalise to ourselves how we made that decision".
Following a similar strategy, we designed a new series focused around an acidic hydroxybenzoisoxazole moiety, which was rationalised to mimic the benzoic acid role in the flufenamic scaffold.
and for remote translation: the financial policies underlying publications' production were rationalised to increase the use of external suppliers for editing, translation and printing.
"We are moving to a situation which allows people to rationalise dishonesty to a much, much higher degree," Ariely told Wired Magazine last year.
The reason for this persistent failure to rationalise housing, to make it into a product like any other, might be because it tries to rationalise something – the property market – that is inherently irrational.
We have got 36 buildings across the borough that we are trying to rationalise down to four.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com